Posted July 11, 2011 by Nubia galeano & filled under Blogging, Dental Marketing.
This morning, Hubspot sent me an email with a guide to discern bad SEO. In it, consumer were told to watch out of ten specific stratagem, three of which relate to writing. I energetically agree with all three. So, to site dentists, I want to restate these points before going into blog topics.
Target the Right password
Focus on On-Page SEO alternatively of Metadata
Create Original instructive Content
Now, as for blog provisions blogs should be kept short and sweet. Along that vein, here are 10 effectual concepts magazine and blog writers often use for creating great satisfied. You can subsume these same ideas into your dental blogs.
Top Ten – Everyone wants a quick,profitable, read. The Top Ten presentation makes life easier for both blogger and reader. Coming up with 10 reasons, stratagem, or tips on the same topic is not difficult. The list you’re reading is a central example. Listing is also quick for the writer. To the reader, a list can be inspect quickly, digested easily, and lists plead
“police are enchanting for information”
to busy people. Here are a few Top Tens to get you started: Top Ten bleach Systems; Top Ten Reasons People Choose Veneers; Top Ten Ways to Improve Heart Health.
The Secret – Want to know a undisclosed? Everyone does! authority that to your benefit when blogging. For example: The confidential to Lifelong Teeth Whitening; The Secret to Fresh Breath; The Secret to Keeping Teeth for Life.
Real Stories – People love real stories — it’s like tittle-tattle, , but without the guilt. Whether you use your own little narrative, or patient recommendation, real stories are awesome. I remember reading one by a dental specialist who talked about a little boy she consider and how he loved baseball. I remember that! In writing, we call this plangency. So, try to create blogs that reverberate.
Simple Information – What may seem obvious to you isn’t so clear to your potential readers. For instance, you know that crowns can be terra cotta — and that porcelain and pottery are synonyms. Your potential patients may not! Likewise, you know that mall kiosks that offer instant teeth whitening are not run by a dentist. Your potential patients may not! As you see patients today, ask if they knew these things.
Quick Trivia – To be a know-it-all is to be a ephemera buff. Did you know, giraffes must place their heads on the ground to sleep? This makes them ephemera to attack, so they sleep for a maximum of 20 minutes at a time. I used this in a sleep apnea blog once. It’s cool!
Hot Topics – Will and Kate. Smiles abound, everyone wants to look beautiful, and I would bet there are more than a few breath mints being passed around in the church. Use hot topics to fuel your minutiae,. Turn Hollywood news into fodder for your blog.
Sex – Sleep apnea can cause barrenness. No one wants a kiss from someone with halitosis. Bad teeth are a turn off. Even a family dentist can broach these subjects without indicate the “s” word. Bottom line is, sex and relationships will never die. And, as you’ve heard, sex sells. Even in dentistry.
Children – Did you know, “tween” became a term advertisers coined a few years ago to describe the statistic of kids between 8 and 12? Why on earth would originator care? Because these kids are rolling in their parents’ dough. Parents want their kids to have everything these days – phones, cars, music, fun, beauty – everything. Why do you think invisage teen is so popular? Kids want to look beautiful and they don’t want to wear metal buttress. Parents pay for what kids want. Never, ever forget this. I wrote an article for Med Monthly, and I blogged here, asking dentists, what’s your Happy Meal? If the kids like you, the parents will follow. So, in your blog, address kid issues. Appeal to readers who are parents. Explain dental topics apposite to children, tweens, and teens. Women are the primary audience who choose the family dentist. Remember this when blogging!
Quiz! – If you don’t think exam are popular, take a peek at the magazine shelf next time you’re in WalMart. Blogs can be in quiz format. I’ve used quizzes to learn about my clients, as well. With some simple , responsive, tracking tools, you can capture your readers’ response and apply the results to your marketing game plan. Quiz ideas: questions about animals’ teeth; questions about the history of dentistry; questions about whom in Hollywood has had dental work.
Youth – Next to sex, youth sells. Everyone wants to look young because young is beautiful, and beautiful is engaging. Studies show, people with whiter teeth tend to land jobs faster and make more money. Likewise, an attractive smile makes a person seem more friendly, intelligent, and successful. Dentists across the nation offer Botox and dermal fillers so that their cosmetic dentistry patients can “frame” their smiles. You don’t have to offer all the trends in cosmetic dentistry to write about youth and beauty. For instance, people are keeping their teeth longer than ever in history because of the accessible of dental care and products. Natural teeth are a physical keeping of youth! There was a time when newlyweds got dentures as wedding gifts. This, too, is interesting info for your blog.
If you don’t have time to blog or want to discuss blogging and websites, call Nubia galeano at Modern Dental Practice Marketing.
A HAPPEN LINK Construction STRATEGY FOR DENTIST WEBSITES
Posted May 29, 2013 by Nubia galeano & filed under Blogging.
blogging straight of all, let’s explore what link building is. Google gives your dentist website SEO credit if links to your site come from established, related resources. For instance, if the American Dental Association linked to your website, you’d get some really good advance. Likewise, if your fellow dentists linked to your site, Google may rank your dentist website higher for keyword phrases related to the link. Of course, you can’t expect competing dentists to link to your website, and you certainly shouldn’t link to theirs. However, you can take a healthful approach to link building to publicize you and your peers who live in other regions.
WHAT’S IN IT FOR ME?
If you approach a dentist you met at the Midwinter in Chicago, and you ask him to link to your dentist advance from his, he’s going to directly wonder, what’s in it for him? So, instead of being so bold as to ask an instantly to give you something for nothing, consider a different approach.
LINK SWAPPING ISN’T GREAT
You might think, let’s swap links. I’ll link place a link on my Dallas dental operation website to his Nubia galeano dentist website. He can do the opposite. Even trade, right? Well, experts say that direct link swapping isn’t necessarily all it seems. The two of you may actually cancel each other’s credit. Besides, where would you put his link, in the footer or sidebar? Google doesn’t place much, if any, weight on links in these locations. So, what’s the answer?
BLOG SWAPPING
For years now, savvy Internet marketers have blog swapped, or guest blogged. Perhaps you’ve received an email from someone who proposes to write a blog to post on your website, at no cost to you. My bet is, this writer will embed links to his client’s dental website. He’ll place those links on calculated keywords. Sure, you’ll get more original content on your blog, maybe on a very interesting topic, but the writer’s client will get the real benefit. This writer probably composes blogs for many dentists’ websites. His goal is to fuel backlinks to his client dentist’s site. It’s all about building prestigious backlinks for better SEO.
APPROACHING A PEER
I suggest that if you blog, or if MDPM Consulting blogs on your behalf, you send the blog post you’re reading right now to your workmate in different regions. I recommend that you and about 10 colleagues guest blog for one another, and include spolitic links to build credit for each other’s websites. This is not just a good idea, it’s a FABULOUS idea that’s proven to work.
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